Live AI for your customer interviews

Your customer interview drifted . Let's get it on topic.

Hi. I'm getontopic, for first-time founders running customer interviews. I work during the call, visible only to you. I learn your product, method, and tone, so when the conversation drifts, the next question sounds like you. You stay human. I keep the thread. We catch every insight.

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works alongside any call Powered by frontier reasoning models 3,000+ interviews · built by Camplight
Customer interview · Sarah at Northwind · 18:42 elapsed · 0.4 credits used

Customer interview · live

You on the call
You
Sarah on the call
Sarah
You: So when you were evaluating new tools last quarter, what made you pause?
Sarah: Honestly, our whole stack was already a mess. Let me tell you about this migration we did from Asana, it took six months and the integration was such a nightmare...
conversation drifted 2m 14s ago · core question unanswered
Sarah: ...and then procurement got involved, which is a whole other story.

getontopic copilot

I'm reading what Sarah just said
Nudge
I noticed you drifted from your core question. Try, in your voice: "That sounds painful. When you finally chose, what was the deciding factor?"
→ Detected 2m+ tangent on historical tooling
→ Compared to your goals: pricing sensitivity not surfaced
→ Mom Test rule: ask about specific past behavior, not opinions
→ Drafted in your tone (warm, direct)
  • ✓ Job-to-be-done identified
  • ✓ Current workaround surfaced
  • Willingness to pay
  • Who else is in the decision
  • What "good" looks like in 6 months
Try me

Type what your interviewee just said. Watch me work.

This is exactly what I do during a real call. Paste a sentence (or use a preset). I'll detect the drift, suggest a nudge in your voice, and show you why.

Interviewee just said
Cost: ~0.05 credits · Model: Fast nudge
getontopic will respond here. Try a preset above.

You're a first-time founder. You read The Mom Test. You wrote your questions, avoided pitching, and tried to listen. You still missed things. That's the gap getontopic closes.

The problem

Reading the book is not the same as running the interview.

In the heat of a real conversation, with a real human across from you, the principles slip. You nod when you should probe. You skip a question to be polite. You realize, after hanging up, what you should have asked. The research is unanimous on why this keeps happening.

42%
of startups fail because there's no market need for what they built
CB Insights, top reason for startup failure
18%
success rate for first-time founders, regardless of professional background
Harvard Business School research
3 types
of "bad data" interviewees naturally give: compliments, hypotheticals, wishlists
The Mom Test, Rob Fitzpatrick

Why interviews drift, even when you've prepped:

1

Humans want to please. The person across from you is psychologically wired to give you the answer they think you want. Leading questions get rewarded with false positives.

2

Conversations follow stories, not agendas. A single tangent eats five minutes. By the time you're back, you've forgotten two of your five questions.

3

You're listening and performing at once. You're managing rapport, watching the clock, taking notes, remembering frameworks. Something has to give. Usually it's the listening.

4

The signal fades fast. Writeups happen hours later from memory. The nuance that made an answer interesting is gone before you open the doc.

How I work with you

I'm with you before, during, and after every interview.

I don't replace your judgment. I take care of the parts where good interviewers lose time, so you can give your full attention to the human in front of you.

01

Before the call

I'll get you ready so you walk in knowing who you're talking to.

  • I pull the interviewee's background, role, and likely pain points
  • I draft a tailored question set in your methodology
  • I flag what to listen for and what to skip
02

During the call

I'm a silent facilitator only you can see. I keep the thread, never break the rapport.

  • I notice when the conversation drifts from your goals
  • I suggest the next question in your voice, not a script
  • I track what you've covered and what's still missing
03

After the call

I turn the recording into product-grade insight while it's still warm.

  • I synthesize findings against your product, not generic themes
  • I tag signals across calls so patterns emerge by interview three
  • I draft the writeup so you start from "edit," not "blank page"
See the work

Real outputs, not abstract claims.

Here's exactly what I produce around a single 45-minute interview with a B2B SaaS prospect. Pre-call brief, in-call reasoning, post-call synthesis. All in your tone, all grounded in your product.

Pre-call brief ~0.2 credits · 8s
Who you're meeting

Sarah Chen, Head of Ops at Northwind (45 employees, Series A logistics SaaS). 6 years in ops roles. Recently posted on LinkedIn about "tooling debt." Active in r/operations.

Likely pain points
  • Coordination overhead across 4 tools (your space)
  • Manual reporting on shipment delays
  • Onboarding new ops hires in < 1 week
Question paths in your method

Open: Tell me about your last bad ops day.

Probe: What did you actually do? Time spent?

Listen for: Specific tool names, dollar values, who else got pulled in.

Live reasoning · 18:42 ~0.01 credits / nudge
Latest input

"...our whole stack was a mess. Let me tell you about this Asana migration, it took six months..."

My reasoning

→ Drift detected. 2m 14s on historical tooling, off your goal of pricing sensitivity.

→ Pattern: she's giving narrative, not specifics.

→ Mom Test rule applies: redirect to specific past behavior.

→ Drafting in your tone (warm, direct, no jargon).

Suggested nudge

"That sounds painful. When you finally chose, what was the deciding factor?"

Post-call synthesis ~0.2 credits · 12s
Headline

Strong signal. Sarah validates the coordination pain and would pay $400/seat if it kept ops out of Slack.

Tagged signals
  • [pain] "Pulling 3 reports manually every Friday"
  • [willingness] "$400/seat sounds fair for that"
  • [blocker] "Procurement needs SOC 2"
Patterns across 3 calls

2 of 3 ops leaders cite same Friday-report ritual. Strong wedge candidate.

Next interview suggestions

Ask the next interviewee about their Friday ritual without leading.

Who's building this

We've done this 3,000+ times.
That's how we know what's broken.

We're product builders at Camplight. We've run thousands of customer interviews. For our own products, for the startups we ship with, for the first-time founders we coach.

Here's what we've learned: even very experienced founders and product builders lose important insights when customer interviews drift. getontopic is the tool we wish we'd had 3,000 interviews ago.

3,000+ customer interviews and counting
"
Customer interviews often miss the most important points, because conversations get carried away. getontopic keeps the thread, so insight doesn't.
Personalization

I'm built around your product, your method, your voice.

Generic AI gives generic notes. I learn the way you specifically interview, and I get sharper every conversation we run together.

I know your product

I read your docs, roadmap, and past research so my suggestions map to what you're actually building.

I coach in your method

Mom Test, JTBD, Continuous Discovery, or your own framework. Tell me how you interview, I coach inside it.

I sound like you

My nudges are phrased the way you'd actually say them. I adapt to who you're talking to, every call.

I keep learning

Every interview teaches me your patterns: the questions that work, the ones that don't, the signals you care about.

Pricing

Pay for AI usage, not seats.

I'm AI-native, so my pricing is too. You buy credits, not seats. Invite your whole team for free, pool credits across the workspace, top up anytime.

⚡ Fast nudge
🧠 Deep nudge

Sub-second response. Best for live drift detection. Default for most calls.

1 credit = 1 full interview cycle
Prep brief + Live copilot (up to 60 min) + Synthesis. Credits roll over 90 days, don't expire while you're active. Unlimited workspace members at every tier.

Hobby

For your first taste of the copilot.
$0 /forever
3 credits / month
  • Live nudges during the call
  • Auto-writeup after every call
  • Mom Test method built-in
  • Zoom, Meet, Teams
Get on the list
Founding 100 · 60% off forever

Pro

For founders running 5 to 10 interviews a month.
$15 /month $39
45 credits / month · 50% bonus for Founding 100
  • Everything in Hobby
  • Personalized to your product, method, and voice
  • Cross-call pattern detection
  • Top up at $1.00/credit
  • Price locked for life
Get on the list
62 of 100 founding spots remaining

Studio

For teams running discovery at scale.
$99 /month
150 credits / month · pooled across workspace
  • Everything in Pro
  • Bring your own API key (Claude, GPT, Gemini)
  • Top up at $0.80/credit
  • Shared insight library
  • SSO + admin controls
  • Priority support
Get on the list
Running 500+ interviews a month? We do custom credit volumes, dedicated models, on-prem options, and SLAs.
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62 of 100 founding spots left

Run your next interview with me.

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v0.4 · this week

+42% better at detecting leading questions · New: cross-call pattern detection · Models: routing Claude Sonnet 4.5 for nudges, Haiku 4.5 for live drift, Whisper for transcription